Easter Treats for Vulnerable Families

At FFT, we work in close collaboration with our clients to identify opportunities where we can help make a difference in their local communities. One such opportunity arose during Easter time when we recognised an opening to make a difference to vulnerable families.

About the cause

Easter is traditionally a time when children find themselves surrounded by abundant gifts of chocolate and sweets. But not all children are treated to such an experience.

How we helped

Working in collaboration with care support and housing charity Look Ahead, G15 housing provider Sothern Housing (formally Optivo), and Riverside School Orpington, we funded and organised 1,000 Easter sweet cones to be delivered to vulnerable families over Easter.

Further cones were distributed to community centres across the London, Kent and Sussex areas and used as Easter hunt prizes for children, as well as a bonding activity for families.

The remainder of the sweet cones were donated to the Royal British Legion armed forces charity RBLI. These were handed to veterans as a welcome gift as they arrived at their new shelter in Maidstone, Kent. In return, RBLI kindly gave us a batch of branded T-shirts which we went on to donate to a number of charities across the South East. Some of these were homeless charities who were, as ever, in great need of warm, clean clothes.

The outcome

The Easter treats went down well with everyone who received them, and there was the double impact of being able to provide much needed clothing for homeless charities too.

Our social value commitment

We are dedicated to making efforts to support the social value commitments of our clients by reaching out into the areas of their communities that need the most help. This particular initiative formed part of the social value theme of our anniversary Twenty for Twenty programme.

Even a small gesture like sweet treats at Easter can make a considerable difference to vulnerable families.